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Efficient Product Information Management and Flexible Data Usage with the PIM Module in SMC

Manage Product Information centrally in SMC

With Product Information Management (PIM) in Smart Media Creator, you maintain control over your product-specific information in a central location. Whether manually maintained or automatically imported, your product information is available in all languages and versions for flexible reuse. This ensures consistent product communication across all channels.

The PIM module of SMC is based on established methods that have proven effective in PIM systems, such as:

  • Product inheritance
  • Product hierarchies
  • Relationships between products (variants, accessories, spare parts, …).

These structures not only facilitate technical alignment with other systems but also enable intuitive navigation and a quick understanding of your product logic in daily operations.

Every product portfolio is different. That’s why our PIM adapts flexibly to your requirements.

With more than 20 field types, including reference fields to objects in the CCMS and their versatile reuse options, you can design your attributes according to your product’s needs.

With combined fields, tabs, validation options, and logically grouped attribute sets, you maintain clarity while always keeping an eye on data quality.

For precise communication worldwide, you maintain target market-specific content in the respective language levels.

You version your product information directly in the PIM module. Older data versions remain available at all times, even if they have already been deleted in connected systems.

In editorial reuse, you can then flexibly choose between current and previous versions.

The versioning functions use familiar UI elements and follow the proven SMC operating concept. This ensures a consistent user experience.

Global markets require consistent product communication in multiple languages. In our PIM, you manage multilingual content centrally within a single object. Each language exists as a separate layer.

New language versions therefore do not require separate objects and remain consistently structured. Translation management also follows the familiar SMC concept: efficient, transparent, and integrated.

In many use cases, product information does not come from manual entry but from external sources, such as an ERP, PLM, or PIM system. This data can be fully automated and imported into our PIM. This prevents duplicate data maintenance and keeps processes efficient.

For integration, various methods are available to suit your system landscape, for example:

  • REST API for direct system integration
  • Excel/CSV import with configurable mapping in the UI
  • XML processing via traditional hotfolders

Activating the PIM module enables additional object types that integrate seamlessly into the rest of the SMC “object landscape” – another contribution to a consistent, high-quality user experience in SMC.

From Attribute to Publication: Modular. Automated. Editorially Flexible.

The PIM module in Smart Media Creator delivers your product information exactly where it is needed: into catalogs, data sheets, variant comparisons, or software documentation. You place content precisely, reuse data multiple times, and automate publications.

  • Place individual or combined attribute values directly in the publication
  • Reusable table definitions for different publications
  • Modular table components, e.g., for comparison views
  • Automatically generated variant and accessory tables
  • Data sheets based on flexible templates with variable content
  • Templates for standardized product layouts with editorially easy replacement of product information
  • Catalog objects for modular assembly of complete product areas

Product information in software documentation? What may initially sound surprising is actually a real added value in practice.

Software texts (strings) can also be managed as product objects, flexibly combined, and editorially reused. In doing so, you benefit from all the advantages our PIM offers, such as language and version management as well as approval workflows.

Additionally, an automatic length check for display texts is available, where display formats can be defined flexibly.

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